Success in business usually comes from your experience, your education and training or your particular skill set. But with social business success comes from the presence of passion. It comes from your ability to communicate why you are so moved, even intrigued and overwhelmed. Not only with what it is doing for you personally but what it is doing for malnourished children around the world.
When a social business is genuinely tied into the overall cause fiscal remuneration is not based only on what is sold, but on what is the measurable social impact of your business reach. And, so, in our case, compensation of our promoters is linked to the number of children impacted. Therefore, goals and objectives are not only set or measured by dollar amounts, but in children nourished and eventually by lives saved.
Such a statement like, “armed with products that change people’s lives,” which any generic nutraceutical company might claim on their marketing literature, is, at the Hope Movement—because of its social business model—an enormous understatement.
Social business in general and the Hope Movement in particular has captured the imagination of an entire generation that want their life’s work to count for more than just a paycheck.
Here’s to your captured imagination.
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