At HopeQuestGlobal our sense of purpose is mission heavy and our sense of profit for helping accomplish the mission becomes a by-product of the genius of a social business model. Therefore we are not preoccupied with money or the things money can buy. However, we are not in denial about the obvious monetary side of things, as this kind of reward for moving the mission forward doubly incentivizes us. Such a dynamic is why we can virtually predict the success of our mission: to eradicate childhood malnutrition. This sounds heady to some, but we see it as doable, especially since we are not tapping limited donor dollars. Instead we turn on the spigot of consumer dollars present in the multi-trillion dollar economy. That is what makes social business what it is.
People were impressed when the Hope Movement generated six million nutritional servings in our first full year starting February 27, 2016. However, we see it as just a tell-tale sign of the day when we accomplish the goal that most effectually and realistically addresses the social issue at hand. And that would not be when we generated six million a year, but six million a day. Now we’re talking.
This would be virtually impossible inside a donor or charity model (did I say virtually?), but a social business model, where the economy becomes the servant of our cause, becomes the nuclear power needed to permanently damage and then ultimately destroy the world’s biggest social issues, especially hunger and malnutrition.