With a little editing, I turned a recent letter I wrote into a blog post:
Please forgive me in advance for my persistence. I know you are busy, so please allow me one more deposit in providing pertinent information about the Hope Movement, for which we provide support and leadership.
Another apology is in order, as I know you are presently promoting a nutritional product through a direct sales company. However, because of the unique and far-reaching nature of the Hope Movement and what is record-breaking social outreach potential, I wanted to make sure you were provided with important details.
There are certainly so many effective nutritional products in the world, but this social business design delivers excellent products via an effective model that literally uses the synergy of purpose and profit to make the greatest social impact on childhood malnutrition in history. “Greatest social impact in history” is not used to impress you, but to paint both the potential and the objective as clearly as possible.
To be clear, our vision is to eradicate childhood malnutrition.
The largest feeding organization in the world, UNICEF, fed (not necessarily nourished) 1.9 million children last year. The Hope Movement has a goal of 6 million nourished. This initial first level goal is borrowed from the statistic where 6 million children die every year of malnutrition. This goal reached would be the greatest impact on record. The future holds even more possibilities, not because we tap the limited funds of donors on behalf of this largest social cause on the planet, but because we tap the deep pockets of the market. The donor dollar, characterized in part by unpredictability and subject to the discretion of the donor, has but one life; whereas the market, driven by consumption and continuity, intrinsically and organically replenishes itself. This is why this kind of social business is such a brilliant model.
The Hope Movement products are not average by any means. At least two issues are being addressed by their suite of products; namely, chronic inflammation, which is connected to every non-communicable disease out there (my clinical nutritionist believes everyone has chronic inflammation); and second, overweight and obesity, which is not only also characterized by chronic inflammation, but which is addressed by a unique product we brought to market, the Life Bar. It is continually improved upon and is significantly efficacious. It adds an empowering sense of convenience and I have lost 25 pounds using it. However, it is not a diet bar; it is a gut bar. It helps address the fat-burning metabolism that is natural to the human body (even for those not overweight) and which originates in the gut.
I am assuming a leadership role characterized in part by a website at HopeQuestGlobal.com. Any day now I start delivering on behalf of our team via Periscope and a weekly podcast. I am also prepared to provide support for those who choose to work with me. This means I would be the main contact to your leads for answers to questions and guidance toward marketing this cutting edge idea to others.
Thanking you.
Tony McWilliams
Click here to go to Blog #39.
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