Blog #59: Sustainability Mixed with Incentive

And think about it. What does this do for the social cause at hand? It creates what every social cause desperately needs, and which is so often absent, even when the best of non-profit organizations and charities are involved. What would that be? Sustainability. In other words, an environment where children can be nourished every day, just like you and I are. That is why this is so exciting. Think of it this way; If we generate enough nutrition this month to cover a certain number of children, then the social business model we use must have the capacity to repeat that same nutrition next month and every month following without fail. Right? That’s called sustainability. And a direct marketing dynamic, like we have with Alovéa and the Hope Movement, is this kind of repeat business, where team members commit to consume matching products monthly, and is why sustainability can be the case.

But let me say it more clearly. A direct marketing dynamic is the only reason this can be the case, WHY? because we allow ALL people to get involved in not just the social purpose, but the products, AND the earnings. Plus, this approach keeps the Hope Movement promoters, you and me, perpetually incentivized with the financial rewards that are an essential part of its compensation structure.

In other words, Social Business 3.0 allows participants to not only demonstrate their compassionate interest in a social cause, but it enables them to enjoy a vested interest where they have a personal stake in the undertaking. This starts with the improved health benefits from the high-quality nutritional products and moves toward the potentialities of financial gain. Both are rewards for endorsing and promoting the Hope Movement to others. A team of individuals with this kind of vested interest means they are fully motivated toward the success of the Hope Movement, because unlike donors who support non-profit social causes, let’s say, our team members, in addition to the desire to do good, have an anticipation of gain and a healthy fear of loss that keeps them focused on the mission. This is what makes Social Business 3.0 so effective, over both the short and the long haul.