This is the fourth of seven blog posts representing the full video slide presentation provided in its entirety at this link.
Continued from Blog #3
Value 7
Value 7 is the exponential impact of team building. You can participate at a customer level only, not unlike most people who are interested in social causes. You’ve seen it. A company or retailer promises to make a contribution to a given social cause, like disease research, or a local community project, if you purchase their product or service. We all like that. It is said that 92% of millennial mothers are more likely to purchase a product if there is a social cause folded into the purchase. This is one of the most popular models of social business. However, though we are building a customer base with matching nutrition for needy children, what makes us even more effective is that we are committed to building multiple teams.
This is why we can boldly challenge childhood malnutrition. Putting many on the same team and then spreading their impact to their particular realms of influence means that they add up to much more than the sum of their parts. This kind of collaboration creates a significant leverage for the cause at hand.
David Bornstein in his Social Entrepreneurship book says that “Social Entrepreneurship 3.0 looks beyond institutions to the change making potential of all people and their interactions. It recognizes that social entrepreneurship is contagious and is concerned with building platforms that enable more people at every age to think and behave like change-makers and to help them work together powerfully in teams and in teams of teams.”
Value 8
And then perhaps the final value I hope you might appreciate is a far-reaching personal fulfillment. Saving and transforming lives becomes the epic impact you get to be part of. Until you and people like you become this generation’s hero it’s not likely that the much-needed impact on behalf of any social cause can become a reality. Heroes rise to the occasion when an obvious social responsibility calls them to do so. What do I mean? Well, it seems there is an ethical imperative at hand. Is it as obvious to you as it is to me? Namely that no child should be malnourished. And that ethical imperative makes a demand of us. With an effective and promising solution at our fingertips—the Hope Movement—we can but only seek to enlist others. And this is why I will shortly ask you to choose your level of participation.
You may ask, who else is getting this job done? There are many organizations making their dent in this social concern, but to get a perspective, let’s look at the largest non-government organization addressing malnutrition among children. UNICEF. You may have heard of it. This far-reaching organization has been around since 1947 and operates solely on donations. They help tackle malnutrition by reaching 1.9 million children among a contingent of 1.6 billion malnourished obese and 1.0 billion malnourished starving children. This means that the largest social organization reaches a little over ½% or .007. There is a great deal of room left in which you can make a difference.
Okay, so there is one more value proposition.
More updates coming soon. Click here to access blog #5.
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