More Than Giving: How the Market Can Multiply Impact Click Play to begin

Click here to access Part 4 of 6

Hi, this is Tony McWilliams and I’m here with my daughter.

Hi, I’m Lindey Duckworth and I’m here with my dad.

And it became the standard for other organizations to use in places where they were fighting poverty, namely the microfinance or the microcredit concept.

Okay, would you feel like this is public knowledge? Because I feel like I’m learning so much.

Right. Does everyone know this? No, they don’t. I’m sure they don’t. Yeah, this is why this is so beautiful. It’s way more than that. Money is actually a tool now. Money is actually a vehicle. And I feel like we’re slicing it differently in this new way.

Well, we’re getting it from a different source. In the charity model source, my numbers are close. I could stand to be corrected, but I think it’s like under $2 billion is what’s in the charity donor model. Under $2 billion. But the economy is at least $11 or $12 trillion large.

Okay, I see a different kind of gap there. There’s a big gap there.

Okay. So the idea is go to the market to fund your mission.

Yeah. And do you know who goes to the market to fund their mission? Have you ever heard of the Girl Scouts?

Okay, okay, okay. Yes. My favorite flavor is… They sell cookies about six to eight weeks out of the year, the beginning of a given year. Of course, and you know these stats.

And they… He has no notes in front of him, by the way, everyone. The last number I saw was they raised $750 million.

Okay. Every year. Maybe it’s a little less. Maybe it’s a little bit more, but that’s a pretty decent fundraiser. But where did they go to get that money? Did they go to their donors? And I’m sure they have donors. No, they went into the market.

Yeah, they literally stand right there in front of the grocery store. I passed it last night.

So anyway, that’s one of the obvious ones. But think about it. When a church has a bake sale, that’s a social business.

Yeah. Because what did they do? They didn’t ask for donations, which they could have, and they get donations every Sunday. But what did they do? They went into the market in a very small way, but that’s where they went to get that money.

Or they’ll have chili cook-offs or what have you. That’s social business.

Now, it’s not the kind of social business Sam Castor got into later, and we’ll go into detail about that, but it is a social business.

Okay. And it’s just a way to get some cash flow when perhaps donations…