From the Living Room to the World: Social Business Unpacked (Part 6 of 8)

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Hi, this is Tony McWilliams, and I’m here with my daughter.

Hi, and I’m Lindey Duckworth, and I’m with my dad.

And has a long-term focus on saving lives. You have tapped something incredible. And even the best person with great intentions, who’s like, you know what, I’m going to be a part of something bigger than myself, and I’m going to give to something. They’re going to feel better about themselves. Even if it stopped there, hey, I could hand clap for that a little bit. But I think people who want to expand their world, expand their vision, expand their perspective, to not only give because you feel good, but give because it actually changes a life and keeps one alive. That’s the eternal part that we don’t talk about a lot. At some point, it’s beyond the numbers on a chart.

If we’re going to learn about what it’s going to take to do the things we just now talk about, where there’s going to be life-saving dynamics, and it’s going to be maintained and sustained in a long-term impact, then Social Business 3.0 is what we have to take. This is what became the strategy that Sam decided to give himself to, is to first offer a core product that appeals to consumers as much as it does to vulnerable children who need it the most. Matter of fact, he worded it a little differently. Sam said that the product should also be a trigger for social change, and this product should also bring as much value to the consumer as it does to the recipient of the donation.

If you’ve got a product that both consumer and vulnerable children must have, you’ve got an incredible formula right there, an incredible value proposition for taking what you’ve got into the market so that you can truly change lives, not just the life of the vulnerable child, but the life of the consumer herself or himself.

And then number two would be to implement the social business best practice of buy one, give one, so that you know that when you’re taking a particular product and it’s benefiting you, that the same amount is being given to a vulnerable child, to a medically fragile child. That’s been the case with Tom’s Shoes, Warby Parker Eyeglasses, Bomba Socks, and such, is buy one, give one.

And because we’re talking about nutrition here, and I don’t even think we made that clear, because Sam obviously was an expert in nutrition with 20 years’ experience, a half a billion dollar company, 3 million people who had joined his program. We’re talking about a nutrition delivery system and delivery system in the market that takes this product and takes this nutrition into the hands and lives of children and turns their lives around in many cases. So it’s proven. Sam’s been doing it since 1999.

Yeah. It’s not, let me try this, guys. Right. Yeah. There’s no try here. Right. But he knows exactly what needs to be done. Yeah. And he’s already doing it. And where he’s doing it, he’s seeing results.