From the Living Room to the World: Social Business Unpacked (Part 7 of 8)

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Hi, this is Tony McWilliams and I’m here with my daughter.

Hi, and I’m Lindey Duckworth and I’m with my dad.

And he’s already doing it and where he’s doing it, he’s seeing results.

And then third is to market a suite of proprietary best-in-class nutritional technologies, meaning that the company or the nonprofit organization or the social business owns these products and they also own the exclusive rights of distribution. So in other words, they go into the market in the driver’s seat.

Listen, you just said a lot of big words in a row. Proprietary though, that’s pretty important.

Very important. Proprietary means you own those products. Nobody else owns them. Just you. You developed them. You patented them. They are subject only to you and to what you want to do with them. That’s pretty amazing.

Yes.

And then four, take your product to market using a direct sales model that welcomes, get this, all people to participate as either customers or social business partners. So you can actually be a customer, save a life. You can make a contribution to a life because you’re consuming the very thing that’s helping you is helping somebody else, specifically a child who might be medically fragile.

And then number five, the last one is to institute a generous compensation plan for social business builders in a team building culture around a common global mission to save lives. It’s a win-win situation for sure. Like the positivity and the team culture things that people love.

Yes. The goodness and generosity is something that people love.

Well, remember what Originator who coined the term social business 3.0, he called it contagious and he called it teams of teams. We’re building teams and teams of teams.

And this wasn’t a marketing expert saying this, though he probably knew a lot about marketing. This was somebody who just understood that social business really has to become more than it is to make the impact that it needs to make to save lives and turn things around.

And this final focus is actually a focus on compensating the people who are taking the social business to market, all the people who are taking it to market. Yes, you have your customers. They’re involved as a part of the market. But then there’s social business partners who are taking it to market. And those are the ones who are going to be compensated.

What that does, that creates a double motivation. There’s literally people who could make a living doing this or they could work part time and increase money that’s needed in an inflationary economy to help supplement their income and such. But in the final analysis, it’s creating this compensation plan that’s generous on behalf of the social business builders who aren’t just building customer base. They’re doing that, but they’re also team building in a culture around a common global mission to save lives.