From the Living Room to the World: Social Business Unpacked (Part 8 of 8)

Hi, this is Tony McWilliams, and I’m here with my daughter.

Hi, and I’m Lindey Duckworth, and I’m with my dad.

They’re also team building in a culture around a common global mission to save lives. Now, this is a mouthful, and I’m not sure I’m even doing it justice. It just sounds like joy on every level:

• Joy if I’m a customer, because I know that someone else is getting nourishment.
• Joy if I choose to bring it to market as a social business partner, because I’m contributing to my family’s bottom line and nourishing my children.
• Yes. And then the joy of becoming a part of something bigger than myself that has wheels on, it’s already moving, and I just get to jump on and be a part.

Exactly. And Muhammad Yunus, the Nobel Peace Prize winner of 2006, because of his impact of turning a bank into a social business that helped 40 million people, he said that if you financially compensate the participants in a given social project, they will drive your cause to the ends of the earth.

Yeah, that’s the contagious. Yes. They have a vested interest. At this point, I know the nutrition is probably pretty high up there. The proprietary, we haven’t even gotten into the nutrition part. No. But at this point, does it matter what the product is? It just sounds so great. It’s like, where? How do I be a part of bringing joy?

Exactly. And yet, in the final analysis, we have to be real with the market. We have to be honest with them.

Yeah, I’m excited about this. I’m feeling that from you, Lindey. We’re excited about the fact that we could take a social business 3.0 idea, we could turn some lives around, we could save some lives. The most vulnerable among us in this global world, their lives could literally be rescued if they had the right nutrition. So we’re already excited. If that’s a potentiality, sign me up. But we have to go into the market and we have to be honest with that market, and that market’s going to ask us questions. That market is going to say, okay, you’ve got such a big, gigantic mission, whoop-dee-doo, but what do you got to give us? What do you have to offer? And I think, and I know, we can offer them something that they’re going to appreciate greatly.

Okay, now I’m intrigued about the questions we must ask the market and the market must ask us. But we have to take a break. Thanks for the conversation, Dad. Thanks for listening, everybody. I hope you will always be careful to maintain good works, to meet urgent needs, and become heroes to your generation. And as my mom always used to say, when you choose to look past the horizon, the sky’s the limit. See you soon.