This section is an emphasis on Social Business. Expect to learn about this subject in general, but also about how we implement Social Business 3.0
A Value Conversation in the Era of Social Business 3.0 One of the most persistent criticisms of direct sales, which almost always uses a network marketing model of some kind, is that the products are “expensive.” It is an easy accusation to make — and an impossible one to prove Read more…
Though it remains true that health-minded shoppers are unlikely to find Acemannan in most health food stores—or even listed as a meaningful ingredient in the vast majority of aloe vera products (click here for more), the term Acemannan is beginning to appear more frequently in online nutritional offerings. In fact, Read more…
IntroductionIf the story of direct sales has often been written in shadows, Social Business 3.0 is the light rewriting the narrative. This is more than a business model—it is a people-powered movement with dignity, purpose, and impact at the center. The Light of Social Business 3.0 Substance over hype: products Read more…
IntroductionDirect sales began with promise: the idea that everyday people could step into entrepreneurship with low barriers and high potential. But along the way, much of the industry drifted into practices that created distrust and stigma. If we’re going to talk honestly about the future, we must first acknowledge the Read more…
How Our Value Propositions Stand Out as a Powerful Alternative to Business-as-Usual. In a world crowded with wellness products and shallow marketing claims, we’ve built something different—something intentional. At the heart of our mission is a desire not just to sell, but to serve. And we do that through three Read more…
Hi, this is Tony McWilliams, and I’m here with my daughter. Hi, and I’m Lindey Duckworth, and I’m with my dad. They’re also team building in a culture around a common global mission to save lives. Now, this is a mouthful, and I’m not sure I’m even doing it justice. Read more…
Click here to access part 8 of 8 Hi, this is Tony McWilliams and I’m here with my daughter. Hi, and I’m Lindey Duckworth and I’m with my dad. And he’s already doing it and where he’s doing it, he’s seeing results. And then third is to market a suite Read more…
Click here to access part 7 of 8 Hi, this is Tony McWilliams, and I’m here with my daughter. Hi, and I’m Lindey Duckworth, and I’m with my dad. And has a long-term focus on saving lives. You have tapped something incredible. And even the best person with great intentions, Read more…
Click here to access part 6 of 8 Hi, this is Tony McWilliams, and I’m here with my daughter. Hi, and I’m Lindey Duckworth, and I’m with my dad. Okay, what is Social Business 3.0 then? The term was initially coined by David Bornstein. David Bornstein said in his book Read more…
Click here to access part 5 of 8 Hi, this is Tony McWilliams, and I’m here with my daughter. Hi, and I’m Lindey Duckworth, and I’m with my dad. Well, back to Social Business 2.0. Some people would say that Tom’s Shoes, which started online out of an apartment, would Read more…