As an active member of the nonprofit community, I understand conviction; but it’s not conviction any of us are short on. We are short on sustainability. In almost all cases where social change is pursued, there is enough conviction to save the world, but not enough fiscal sustainability to keep our convictions animated. Debatably, because fiscal sustainability does not exist at the levels hoped for, we hold back somewhat; we play it safe. We digress into a risk aversion model of leadership. Vision and mission degrade to caution. What suffers most is the social cause your organization exists to address.
But I believe social enterprise through the vehicle of the Hope Movement and the visionary leadership of nonprofits like yours can be a contributing force to change all that.
At whatever level your nonprofit finds itself, the growing, and undeniable popularity of social enterprise cannot be left alone. Generally, social business is becoming a viral idea that many are espousing in our culture. We see it as marketing genius that leads to even more cause-based goodness.
You are living at a time when consumers announce a business as irrelevant if they’re not contributing to quality of life enhancements. A business without a social mission is guilty of strategy malpractice because the market expects more than lip service to making a difference in the world we all steward. Businesses who do not make the transition to social business will be abandoned by their customers.
You will be glad to know that at HopeQuestGlobal we have no marketing stigmas. There is no hype; no manipulations; no exaggerated claims; no sales fluff; no pressure to “act now” or “lose out.” None of that exists here.
Our marketing strategy always includes methods of those who take the high road. A business focus with this kind of social mission simply doesn’t have to revert to compromised tactics. We are more likely to send out mass news releases and get the word out fast and furiously to those within our spheres of influence and beyond, because we have profound social and life-changing reasons to do so.
As positive an impact as can be delivered by your participation you may also be considering how to avoid the loss of not getting involved, especially in a culture where this kind of social innovation is not just popular and, in some quarters, expected, but also called both “contagious” by one expert and “the most dynamic business model of this millennium” by the Harvard Business Review.
The only status climbing we are interested in is taking a malnourished child to nourished. We measure our success by the number of vulnerable children we can effectively transition to healthy. The number of nutritional servings is available for your perusal at our Social Footprint page. And if we can join hands with your nonprofit organization, and the honorable objectives you hold dear, then we will be glad to add how you measure your success to our social mission equation. This will create a social reach based on a win-win relationship.
My guess is that this subject needs some forthright conversation. I am at your service to help you with that discussion. My cell number is below.
Cell Phone: 469-955-2001
Click here to go to Blog #38.